How to get Google to notice your site and get inbound links

In a previous article, 4 things to look at when promoting a new site and doing Search Engine Optimization, I explained link building to some extent as well as the concept of Meta Tags.

Now I wish to clarify these concepts a bit more and set the priorities straight. Those of my clients who do write their own meta-tags often struggle and take a long time. I think the trick is not to over-think it. Meta tags are only 10 – 20% of what makes your site rank high on searches. So let me talk about the other 80 – 90% first. I will cover meta-tags in more detail next week. (more…)

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4 things to look at when promoting a new site and doing Search Engine Optimization (SEO)

Introduction

In order to provide my website customers with the best service I have decided to compile this document in order to aid my clients in making decisions regarding website optimization for search-engines as well as content choices.

There are many many things that are taken into consideration by Google when rating and ranking your site. By weighing these many factors the engine decides how high your site scores when ranked for certain search words. Did I mention there are MANY factors? (more…)

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How to write website content and make sure your design works

Providing text and information to your website designer can be a tricky and a new experience for most. Here are some rough guidelines to make sure you get the most for your money and save time and energy for everyone involved.

1. Keep your text brief and to the point.

People don’t read long pieces of information on the web anymore. Thanks to Twitter, Google, Facebook and other services, people have the attention span of half a gold fish. Blogging is a huge exception. Blogs are not the same as targeted business websites. (more…)

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