How to get Google to notice your site and get inbound links

In a previous article, 4 things to look at when promoting a new site and doing Search Engine Optimization, I explained link building to some extent as well as the concept of Meta Tags.

Now I wish to clarify these concepts a bit more and set the priorities straight. Those of my clients who do write their own meta-tags often struggle and take a long time. I think the trick is not to over-think it. Meta tags are only 10 – 20% of what makes your site rank high on searches. So let me talk about the other 80 – 90% first. I will cover meta-tags in more detail next week. (more…)

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How to write website content and make sure your design works

Providing text and information to your website designer can be a tricky and a new experience for most. Here are some rough guidelines to make sure you get the most for your money and save time and energy for everyone involved.

1. Keep your text brief and to the point.

People don’t read long pieces of information on the web anymore. Thanks to Twitter, Google, Facebook and other services, people have the attention span of half a gold fish. Blogging is a huge exception. Blogs are not the same as targeted business websites. (more…)

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