How to get Google to notice your site and get inbound links

In a previous article, 4 things to look at when promoting a new site and doing Search Engine Optimization, I explained link building to some extent as well as the concept of Meta Tags.

Now I wish to clarify these concepts a bit more and set the priorities straight. Those of my clients who do write their own meta-tags often struggle and take a long time. I think the trick is not to over-think it. Meta tags are only 10 – 20% of what makes your site rank high on searches. So let me talk about the other 80 – 90% first. I will cover meta-tags in more detail next week. (more…)

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More thoughts you should have before starting a website

Here are some of the topics I cover in this article:

  1. Should everyone have a website?
  2. Does a website need a marketing campaign?
  3. Can you update a site yourself?
  4. How will site statistics be tracked?
  5. Do you already have a domain name and/or hosting service? (more…)
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